Our Story

Affordable luxury designed to be timeless and versatile, effortlessly elevating everyday dressing. Introducing Toya the Label, an Australian designed collection of chic vegan leather handbags that celebrate style, strength, and confidence in every woman.


Founded by Sydney based designer La Toya Strong, who has a background in fashion and buying for some of the most recognisable brands in Australia. With a love for handbags and a strong advocate for animal free products, La Toya set out to create a label that offered luxe vegan handbags that were both affordable and fashion forward. The vision of the brand is to empower women to establish their own unique style and feel confident in their identity.

Each handbag has been crafted using high quality, cruelty free materials with metallic hardware detailing. Designed with sophistication in mind, the range of handbags is available in a neutral colour palette for a timeless look. Toya the Label is the perfect addition to your daily life – carry all your essentials in style while feeling good about yourself and your handbag.

Toya the Label girls care for the planet and don’t want their values compromised in the name of fashion. The brand is proudly PETA-Approved Vegan and committed to a sustainable future.

Giving Back

A sustainable and cruelty free future is at the heart of Toya the Label. For every handbag purchased, $1 will be donated to the label’s chosen charity partner Animals Australia. The organisation works to protect the most vulnerable and abused animals in society from cruelty.